Description
Back up every cent of your price
Price every setup from your own numbers.
The Dubsado Services Pricing Kit builds your prices from your real expenses and the hours each project takes. When a lead asks how you got to that number on a discovery call, you can show them.
How most setups get priced
Most strategists price by guessing what the person on the call will pay:
- You pick a number that feels safe and hope they don’t flinch.
- A past client comes back for a new process and you have no idea what to charge.
- Your client tells you they would have paid more.
- You’re exhausted, even though you thought you were charging enough.
My first Dubsado setup was $200. I quoted it in a Facebook chat and didn’t even send a Dubsado proposal. The Pricing Kit works out what you need to earn, what each service has to cost, and what this particular client should pay, so every number on your proposal has a reason behind it.
Three numbers you can explain
You fill in the pink cells. Every other cell calculates.
Your rate
What you need to earn an hour
Your personal and business expenses, taxes, a cushion for the unexpected, the hours you want to work and the weeks you want off. The example sheet comes to $109.37 an hour.
Your floor
What each service has to cost
Your hours, your VA’s and any contractor’s, plus markup, give a minimum price for 13 services, from a DFY Dubsado setup ($4,130.97 in the example) to strategy sessions, audits and monthly support. It also shows how many of each you can take on a month.
Your quote
What this client should pay
Pick the service, then rate the number of services, extra users, how difficult the client seems and how tech savvy they are. The suggested quote goes up with each one.
Have a partner’s income or a second job? Enter ALL your expenses anyway. When you don’t need this business to cover as much of your costs, you should WORK less, not CHARGE less.
How it works
- 01
Copy the sheet
Copy the Google Sheet to your own Drive from your product account.
- 02
Set your rate
Enter your expenses, tax rates, working hours and time off once.
- 03
Price your services
Enter the average hours and markup for each service you offer.
- 04
Quote each lead
Add the lead and rate their project. A Zapier recipe can add new Dubsado leads for you.
- 05
Track what books
Log the quote you sent and whether they booked, then update your hours from real projects.
A look around
Swipe or use the arrows to see all 4 tabs, filled in with example numbers.
Who this is for
You’re in the right place if:
- Your clients have told you they would have paid more
- Your clients are blown away by their results and your price doesn’t match
- You keep getting extra difficult client after extra difficult client
- You price Dubsado, HoneyBook or other system setups and want a number you can back up
It’s not for you if you:
- Like flying by the seat of your leggings
- Enjoy ambiguity
- Don’t care whether your business is profitable
- Sell a la carte setups. ABSOLUTELY NOT. THIS IS NOT A THING.
Ready to quote your next lead?
With the Pricing Kit, you can:
- Know your minimum hourly rate
- Set a floor price for every service you sell
- Quote each new lead from a few quick ratings
- Answer “why that much?” on a discovery call
This is a digital product for personal use, and all sales are final.
At the example rate of $109.37 an hour, the kit costs less than one billable hour.
I love that it takes into account living expenses AND business expenses so you can charge accordingly.
Vanessa, Vanessa Tichelle Consulting
It takes the guess work out of it for me.
Meredith Nowlan
Questions
Is this a spreadsheet?
Yes. It’s a 5-tab Google Sheet you copy to your own Google Drive. The pink cells are your inputs, and every other cell calculates.
What’s included?
Instructions, Expenses & Workload, Minimum Client Investment, Custom Quote Generator and Analysis tabs, plus a Zapier recipe that adds new Dubsado leads to the quote generator.
What do I need?
A Google account. You only need Zapier if you want new Dubsado leads added to the quote generator automatically.
Does it work for HoneyBook or other platforms?
Yes. It has a row for DFY HoneyBook setups, and you can rename any service row to match what you sell.
I’m brand new. Is it for me?
Yes. The Minimum Client Investment tab gives you a starting floor at beginner speed. Raise it as you get faster or add higher-value services.
Can I share it?
It’s licensed for personal use in your own business. You can’t share, resell or give it to other strategists.
Looking for what Dubsado itself costs?
This kit is for pricing your Dubsado services. For Dubsado’s own plans, add-ons and discount code, see Dubsado Pricing 2026: Plans, Add-Ons, and What a Setup Costs.
Can I get a refund?
No. It’s a digital product, so all sales are final.
