Long-term COO-level support to keep your business scaling smoothly — without the late nights, firefighting, or frantic catch-up.
Support
Custom Dubsado, Airtable, and Moxie systems — set up to scale, not just survive. No templates. No shortcuts. Just backend brilliance.
Systems
Tear down the bottlenecks, tech gaps, and workflow chaos keeping your business stuck. You can’t scale what’s already cracked.
Strategy
Pick your power move.
Manifesting is cute.
Systems are better.
Take the Systems Quiz to find out exactly what your biz needs next — so you can stop throwing spaghetti at your Asana board and start building systems that actually stick.
Free quiz. Big clarity. Zero overthinking.
Don’t know where to start? Start here.
With 10+ years in operations and 150+ businesses streamlined and scaled, I help service providers trade burnout for bulletproof workflows.
- I design systems that feel as good as they function.
- I translate big, messy visions into scalable, profitable operations.
- And I do it all with a little drama, a lot of strategy, and just the right amount of sparkle.
Systems strategist, operations fixer, and business architect for entrepreneurs who are done duct-taping their backend together.
Meet Your Chief Chaos-Crusher
I'm Cait — the brains behind businesses that actually scale.
Michelle
Before I met Cait, I was able to do $10,000/month/person. Now my process is SO efficient that we have increased our capacity so that we can do $15,000/month/person.
Sarah
"Cait is whip smart! Watching her move through her workflow spreadsheet was like watching a concerto! she has a gift like no one else."
a different Michelle
"HIRE HER! She is worth every penny and more. Having someone who is super knowledgeable about workflows and strategy makes a world of difference."
Mattie
"This was hands down one of the best investments I could have made for my business. Literally cannot recommend Cait and her services enough!"
The
Effect
Cait Potter
Nikki came to me ready to offer a new client experience heads and tails above her competition.
Sarah effortlessly lives the Profit First Ethos with a custom dashboard.
Toni from Mill Pond Estate, a Florida wedding venue, cut her time spent in Dubsado in HALF!
Real Women.
Real Workflows.
Real Wins.
Take a peek behind the curtain at the system shifts that turned burnout into booked-out.
The Glow Up Gallery
You’re done wrestling with platforms that act like moody exes—unpredictable, unhelpful, and definitely not invited to your next launch. With sexy-as-hell systems designed to scale with you (not sabotage you), we’ll replace the chaos with clarity, the breakdowns with breakthroughs, and the busyness with big results.
Say goodbye to chaos and systems that ghost you when you need them most. It's time for tech that actually shows up—and knows how to scale.
From Hot Mess to High Performing
In this power-packed session, I show you how to connect Airtable + your CRM for smarter tracking, simplified workflows, and insights that actually move your business forward.
From Guesswork to Growth with Airtable
You can’t automate what you don’t understand. Before you automate anything, you have to know your client journey inside and out. That’s where strategy starts — and where smart systems actually work.
What is "the client journey"?
Hot Seat, Hot Takes, Hot Damn.
Your all-access pass to my juiciest masterclasses — totally free.
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