System Starter Kit

Hey there!

This isn’t surface-level support — it’s full-on operational mastery. I’ll audit your ops, streamline your systems, track the metrics that actually matter, optimize your team, and keep the whole machine humming — so you can scale with serious power.

From Chief Chaos Crusher to Your Virtual COO

Tired of making it work?
Let's make it easy instead.

You built something incredible — but behind the scenes, it’s starting to buckle under the pressure. Juggling bottlenecks, broken workflows, half-finished SOPs, team fires... it’s not just exhausting, it’s unsustainable. You don’t need another course, another tech stack, or another late night piecing it together. You need a strategic partner who gets it — and knows exactly how to fix it.

Word on the street is you’re ready for operations that match your ambition. You just need a partner who knows how to turn pressure into progress.

Enjoy a business that runs without you — not because of you

Regular CEO ops calls to align strategy, clear bottlenecks, and keep you scaling smart

Your COO partnership unlocks:

Imagine operations so smooth, so strategic, & scalable that you actually have the time and headspace to lead, grow, and breathe again.

This is built for entrepreneurs who are done surviving and ready to operate like the CEOs they are.

As your Virtual COO, I step inside your business to lead your operations the way a real COO would — without the full-time salary or corporate nonsense. From monthly strategy calls to workflow audits, KPI tracking, team support, launch oversight, and systems maintenance, I’m not just "helping out" — I’m building the operational engine that keeps your business moving, scaling, and thriving.

You focus on the big picture. I’ll make sure everything behind it works like a machine.

Get ready to reclaim your time, sharpen your focus, and build a business that moves as fast as your vision.

We’ll clear the chaos, strengthen your systems, and finally give you the operational firepower you’ve been missing. Scaling isn’t someday — it’s now.

Introducing your

Virtual Chief operations officer

Consistent system maintenance checks so nothing slips through the cracks

KPI dashboard creation and monthly performance reviews (because your decisions should be data-backed, not gut-checks)

Workflow audits, process optimization, and team support to strengthen your business from the inside out

Full operational support for launches, hiring, onboarding, and any major moves you’ve got coming

$997-$2997+ per month

Now, we shift into full COO support: real-time ops leadership, system management, and strategic insight to keep your business moving forward.

STEP 3: Ongoing Partnership

With your foundations in place, we fine-tune your workflows, align your KPIs, and prep your operations to grow with you — not against you.

STEP 2: Operational optimization

We start with a one-time system audit and overhaul — streamlining your workflows, organizing your team, and building the infrastructure you need to scale. (one time $3997)

STEP 1:
Foundations Setup

Here's how it works!

If you're new here, your COO package starts with a strategic setup that gets your systems ready to support real growth. We’ll audit, optimize, and rebuild your operations foundation so our monthly COO work together actually moves the needle. It’s how we make sure your backend isn’t just functioning — it’s fueling your growth.

Strategic. Seamless. Set up for success.

We’ll build systems as powerful as the business you’re Leading.

Foundations Setup

one time $3997

They stopped surviving their systems — and started thriving.

Brittany Hale
BND Consulting

I've been able to develop an incredible client onboarding experience working with Cait. I literally onboarded a new client immediately after we wrapped and they were so impressed.

Nancy Lane
Nancy Lane Interiors

Cait took a heavy burden off my already full plate and helped me implement a system to automate my onboarding process for my business. #priceless

Shannon & Brian Farr
Shannon Farr Photography

Cait is very thorough and knowledgeable! We were doing a lot of things the manual way but she streamlined and automated it all has saved us lots of time and it feels so good to have a system.

I’m the strategist that entrepreneurs call when the post-its, patched- together workflows, and late-night "WTF" moments stop working.
With 10+ years in operations and 150+ businesses streamlined and scaled, I help service providers trade burnout for bulletproof workflows.

I design systems that feel as good as they function.
I translate big, messy visions into scalable, profitable operations.
And I do it all with a little drama, a lot of strategy, and just the right amount of sparkle.

Because your business deserves more than “making it work.” It deserves to work for you.

Systems strategist, operations fixer, and business architect for entrepreneurs who are done duct-taping their backend together.

I'm Cait! The brains behind businesses that actually scale.

Meet your Chief Chaos-Crusher

xo, Cait

Your smarter, stronger business starts now.

Stop wishing. Start working.

In this power-packed session, I show you how to connect Airtable + your CRM for smarter tracking, simplified workflows, and insights that actually move your business forward.

From Guesswork to Growth with Airtable

You can’t automate what you don’t understand. Before you automate anything, you have to know your client journey inside and out. That’s where strategy starts — and where smart systems actually work.

What is "the client journey"?

Hot Seat, Hot Takes, Hot Damn.

Your all-access pass to my juiciest masterclasses — totally free.

Turning hot mess businesses into high-performing machines — and loving every damn minute of it.

Hey! I'm Cait Potter.