It’s not working hard enough.
At some point, I realized: the goal wasn’t to keep up - it was to step back.
Because if a business only works when I’m glued to the screen?
I know that feeling in my bones - I’ve been in the chaos - clutching an espresso in one hand and a crumbling workflow in the other.
You adore your business (and you’re damn good at what you do) -
but the mess behind the scenes? The endless emails, the broken automations, the “wait…did I send that?” spiral? It’s draining the joy and the momentum.
You’ve got the vision. The talent. The drive. But your systems? They’re over there trying to build a skyscraper out of pool noodles.
So no - you’re not missing some magical secret. You’re just trying to scale with tools that were never built for this level of brilliance.
The fix isn’t more hustle. It’s smarter support - and that’s where I come in.
No one builds an empire on post-its & hope
I see you. No, really. I do.
Make every client feel like your only client
Scale your income and impact - without scaling your hours
Say goodbye to late nights, lost weekends, and survival mode
The real glow-up? It happens when you stop white-knuckling your biz through chaos — and start scaling with strategy. Here’s what that looks like:
When you build smart,
you scale smooth.
xo, Cait
But right now? Your systems are clocking out at 3pm while you’re still holding it all together with calendar reminders and crossed fingers.
Let’s flip the script.
Your clients? Onboarded without you lifting a finger.
Your invoices? Sent and paid - before your coffee’s even cooled.
Your brain? Finally has space to lead, not just chase the chaos.
Because when your systems are built to scale, everything else clicks into place.
This isn’t about working harder. You’ve been doing that.
It’s about building a business that works like you mean it.
You’re already doing the hardest part: being the brains, the talent, the magic.
What if your business wasn’t a burden - but a launchpad?
Systems that set me free - and the women who trust me to build them.
most grateful for
Whichever Taylor Swift era I'm in that day.
Favorite soundtrack
Cafe latte protein shake when I’m working.
Espresso Martini when I’m winning.
drink of choice
Spicy best-seller rom-coms.
go-to Read
I'm here for anything with fast talk, big feels, clever comebacks, and lovable chaos.
netflix binge
STRENGTHs
FINDER
MYERS BRIGGS
DISC
#1 IN COMPETITION
personality traits
STRONG INTEREST
INVENTORY
SCA
DC
ENNEAGRAM
3W2
My cantankerous old man, Gibbs! He is sleeping in the background of every video call.
my office sidekick
Anywhere I'm in the water! Beach, pool, creek floating, doesn't matter!
mY happy place
Always sleighing systems, chaos, and outdated business rules — one boss move at a time.
Lover of Christmas — Hater of the Patriarchy
Weddings, workflows, and wild timelines. Honored to have built my first business helping people celebrate their best days.
Where it all began
Long-term COO-level support to keep your business scaling smoothly - without the late nights, firefighting, or frantic catch-up.
Support
Custom Dubsado, Airtable, and Moxie systems - set up to scale, not just survive. No templates. No shortcuts. Just backend brilliance.
Systems
Tear down the bottlenecks, tech gaps, and workflow chaos keeping your business stuck. You can’t scale what’s already cracked.
Strategy
Pick your power move.
Manifesting is cute.
Systems are better.
Michelle
Before I met Cait, I was able to do $10,000/month/person. Now my process is SO efficient that we have increased our capacity so that we can do $15,000/month/person.
Sarah
"Cait is whip smart! Watching her move through her workflow spreadsheet was like watching a concerto! she has a gift like no one else."
a different Michelle
"HIRE HER! She is worth every penny and more. Having someone who is super knowledgeable about workflows and strategy makes a world of difference."
Mattie
"This was hands down one of the best investments I could have made for my business. Literally cannot recommend Cait and her services enough!"
In this power-packed session, I show you how to connect Airtable + your CRM for smarter tracking, simplified workflows, and insights that actually move your business forward.
From Guesswork to Growth with Airtable
You can’t automate what you don’t understand. Before you automate anything, you have to know your client journey inside and out. That’s where strategy starts - and where smart systems actually work.
What is "the client journey"?
Hot Seat, Hot Takes, Hot Damn.
Your all-access pass to my juiciest masterclasses - totally free.
i believe deeply in
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