System Starter Kit

Hey there!

Gift Her a Coffee!

Did Cait go above and beyond?

If I’ve saved your system, sparked a big idea, or just made your biz life a little easier — and you’re feeling the love — you can toss a coffee my way ☕️💻 It’s never expected, always appreciated, and helps fuel the next round of magic (and maybe an extra shot of espresso). Thanks for being here — you’re the best kind of chaos. 💖

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Systems strategist, operations fixer, and business architect for entrepreneurs who want clarity, not chaos.

Meet Your Not-So-Secret Weapon

I'm Cait - the brains behind businesses that actually scale.

xo, Cait

I design systems that feel as good as they function.

I translate big, messy visions into scalable, profitable operations.

And I do it all with a little drama, a lot of strategy, and just the right amount of sparkle.

Because your business deserves more than “making it work.”

I’m the strategist that entrepreneurs call when the post-its, patched- together workflows, and late-night "WTF" moments stop working. With 10+ years in operations and 150+ businesses streamlined and scaled, I help service providers trade burnout for bulletproof workflows.

Turning hot mess businesses into high-performing machines - and loving every damn minute of it.

Hey! I'm Cait Potter.

Turning hot mess businesses into high-performing machines — and loving every damn minute of it.

xo, Cait