Proof that systems are sexy

From burned out to booked out - these builds did more than organize;
They transformed.

This is what working smarter looks like.


real results
real systems
real results

Make mine pretty!

From portals and login pages to schedulers, forms, and beyond - every visual touchpoint in your system shapes the client experience. System Aesthetic Design brings cohesion, clarity, and polish to the places most people overlook. Whether you're on Dubsado, Moxie, Airtable, or something else entirely, we'll turn your backend into a branded experience that feels just as elevated as the service you deliver.


Built to work and wow.

System Aesthetic Design

How my Clients Rate Me

Strategy & planning

delivery time

overall experience

number of degrees

2

Bachelor's: political science 
 
Master's:
management

I love to...

organize, ANALYZE, & plan

DESIGN W/ BEAUTY & FUNCTION IN MIND 

interact with clients

Dream up Creative solutions

ENVISION THE IDEAL END RESULT

enhancE the client experience

expertise

Form design

process maps & workflows

copywriting

Math

I had the most successful year I have ever had since working with Cait.

happy client

-Erin, Photographer

My Qualifications

EVERYTHING YOU SHOULD KNOW about

airtable
asana
calendly
Clickup
FloDesk

google
showit
slack
trello
Zapier

I can also help with

Real wins. Real workflows. Real businesses built to scale. This is what working smarter looks like.



I've got the receipts, babe.

An artist residency moved applications, stays, rooms, and guest communication into one Airtable base, with eight timed touchpoints from 90 days before arrival to feedback after departure.

Project Overview:

Artist Residency Application and Guest System | Cait Potter case study

A nonprofit serving survivors of human trafficking runs its semester-based career readiness program on Airtable, from first application to graduation and follow-up, with 15 live automations and 12 staff workspaces built for the people who use them.

Project Overview:

Industry: Nonprofit

Human Trafficking Survivor Career Readiness | Cait Potter case study

At EmployIndy, I built the YES Indy youth employment dashboard: every provider’s contract budget and 17 outcome measures, from application to 365-day job retention, in one view.

Project Overview:

Industry: Nonprofit

Service(s):

YES Indy: Every provider’s outcomes, rolled up into one dashboard | Cait Potter case study

As Director of Systems Integration at EmployIndy, I built the organization’s first system inventory, chose tools, rolled out Asana across teams and set up program performance dashboards.

Project Overview:

Industry: Nonprofit

EmployIndy case study: choosing the tools, then getting a whole team to use them

First Fruits Farm, a nonprofit farm fighting hunger in North Carolina, runs speaking, tours, volunteers, harvest requests and sponsorships on a done-for-you Dubsado setup with 9 workflows, 74 steps and 24 mapped emails.

Project Overview:

Industry: Nonprofit

First Fruits Farm: Nine workflows for a farm that feeds its community | Cait Potter case study

At EmployIndy, I set up the Airtable base Job Ready Indy ran on, tracking partners, trainers, workshops and badges for a program that grew to 225+ trained professionals and 3,600+ participants.

Project Overview:

Industry: Nonprofit

EmployIndy Job Ready Indy case study

As Operations Manager at TeenWorks, I ran a teen summer employment program’s operations in Google Workspace: 732 teen applicants, 309 teens hired in a summer, and 37 work site rosters fed from one master list.

Project Overview:

Industry: Nonprofit

TeenWorks case study: 700+ teen applicants and 35+ work sites, run from Google Sheets

They stopped surviving their systems - and started thriving.

Brittany Hale
BND Consulting

I've been able to develop an incredible client onboarding experience working with Cait. I literally onboarded a new client immediately after we wrapped and they were so impressed.

Nancy Lane
Nancy Lane Interiors

Cait took a heavy burden off my already full plate and helped me implement a system to automate my onboarding process for my business. #priceless

Shannon & Brian Farr
Shannon Farr Photography

Cait is very thorough and knowledgeable! We were doing a lot of things the manual way but she streamlined and automated it all. Has saved us lots of time and it feels so good to have a system.

Your smarter, stronger business starts now.


Want to be The next success story?

Turning hot mess businesses into high-performing machines - and loving every damn minute of it.

xo, Cait

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