How Little Ivy Paper Goods Automated 86% of Their Stationery Workflows with Dubsado
Service Provided
Done-For-You Dubsado Setup for Little Ivy Paper Goods
About the Client
Addie Cullenberg is the creative force behind Little Ivy Paper Goods, a bespoke stationery studio specializing in custom invitations and day-of paper goods for weddings and events.
Like so many stationery designers, her client experience was beautiful—but her backend systems? Manual, time-consuming, and full of “Did I send that email yet?” moments.
She came to me ready to stop juggling admin tasks and start running her stationery business like the polished creative brand it already looked like.
The Problem: Manual Chaos in a Creative Business
Before Dubsado, Addie’s workflow relied on custom emails, manual proofs, and endless back-and-forth scheduling. Every client required dozens of repetitive admin steps, stealing hours from actual design time.
She wanted to streamline her stationery process without sacrificing the personalized, high-touch service her brand was known for.
Our Goal Was To:
- Transform her manual workflows into automated, scalable systems
- Create a luxury client experience that matched her elevated brand
- Eliminate repetitive admin work through smart Dubsado workflows
- Free up creative time so she could design, not just manage
The Solution: A Done-For-You Dubsado Setup Built for Stationers
We implemented a custom Dubsado setup designed specifically for stationery designers and wedding creatives—strategically designed to automate the repetitive, elevate the client experience, and give Addie her time (and sanity) back.
The results of a Dubsado setup for a stationery business are more than impressive—they’re measurable.
Check out Addie’s outcomes:
- 15 workflows mapped across every service
- 101 workflow steps total
- 86.1% automation rate
- 4,302 workflow steps executed automatically each year
- 1,119 hours saved annually (140 workdays!)
- $122,221 in business-owner value reclaimed
- 81,522% return on investment
👉 For every $1 invested, Addie earns back $815.22 in value.
That’s half a year of admin time transformed into creativity, growth, and actual rest.
Here’s what her system includes:
- 15 Dubsado workflows covering every stationery service: custom invitations, semi-custom collections, and day-of stationery.
- 25 email templates, 15 form templates, and 2 schedulers, each built for clarity, automation, and brand voice alignment.
- Automated proof approvals, proposal follow-ups, and onboarding—so every client feels cared for without constant check-ins.
- SOP links and embedded tutorials empowering her to update or train future team members easily.
📸 Visual Peek: A Look Inside the Setup
Want to see how those workflows come to life?
Here’s a glimpse of one of the custom Dubsado form designs built for Little Ivy Paper Goods — polished, on-brand, and perfectly aligned with her stationery aesthetic.
This wasn’t a cookie-cutter setup. It was an automated Dubsado setup built specifically for stationery designers—elegant, efficient, and built to scale.
💡 What That Means:
Her client experience now runs like clockwork—from first inquiry to final keepsake delivery—without compromising the artistry that makes her work unforgettable.
Results Summary
This Dubsado setup didn’t just organize Addie’s business—it completely redefined it.
Her systems now do the heavy lifting, while she stays focused on design, clients, and creative growth.
She now runs every inquiry, booking, and proof approval on autopilot—freeing up over 1,000 hours per year to focus on design, creativity, and growth.
Thinking about Dubsado for your stationery business?
If you’re a stationery designer, calligrapher, or wedding creative drowning in manual admin, this is what’s possible when your system is built strategically.
✨ Fewer emails
✨ Happier clients
✨ More time for design
Let’s build a Dubsado system that’s as beautiful and efficient as your work.
Searching for Dubsado setup help for your stationery business?
You don’t need another CRM template—you need a system with strategy behind it.
Let’s build one that works as beautifully as your designs.
👉 Learn more about Dubsado Setup for Stationers