Little Ivy Paper Goods

How Little Ivy Paper Goods Automated 86% of Their Stationery Workflows with Dubsado

If you’re weighing Dubsado for stationers, this is what a full setup looks like for a custom invitation studio. Addie Cullenberg runs Little Ivy Paper Goods, a bespoke stationery studio for weddings and events, and her client experience depended on custom emails, manual proofs, and scheduling back and forth. I built her a done-for-you Dubsado setup around custom invitation orders.

Dubsado for stationers: results at a glance

• Service: Done-For-You Dubsado Setup
• 15 workflows covering custom invitations, semi-custom collections, and day-of stationery
• 101 workflow steps, 87 of them automated (86.1%)
• An estimated 739 hours a year handled automatically, about 92 workdays
• About $18,467 a year in assistant time, at $25 an hour
• About 2,310 follow-ups, reminders and updates a year that now happen for every client instead of depending on someone remembering
• 25 email templates, 15 forms, and 2 schedulers

Service Provided

Done-For-You Dubsado Setup for Little Ivy Paper Goods

About the Client

Addie Cullenberg is the creative force behind Little Ivy Paper Goods, a bespoke stationery studio specializing in custom invitations and day-of paper goods for weddings and events.

Like so many stationery designers, her client experience was beautiful, but her backend systems? Manual, time-consuming, and full of “Did I send that email yet?” moments.

She came to me ready to stop juggling admin tasks and start running her stationery business like the polished creative brand it already looked like.

The Problem: Manual Chaos in a Creative Business

Before Dubsado, Addie’s workflow relied on custom emails, manual proofs, and endless back-and-forth scheduling. Every client required dozens of repetitive admin steps, stealing hours from actual design time.
She wanted to streamline her stationery process without sacrificing the personalized, high-touch service her brand was known for.

Our Goal Was To:

• Transform her manual workflows into automated, scalable systems
• Create a luxury client experience that matched her elevated brand
• Eliminate repetitive admin work through smart Dubsado workflows
• Free up creative time so she could design, not just manage

The Solution: A Done-For-You Dubsado Setup Built for Stationers

We implemented a custom Dubsado setup designed specifically for stationery designers and wedding creatives, strategically designed to automate the repetitive, elevate the client experience, and give Addie her time (and sanity) back.

The results of a Dubsado setup for a stationery business are measurable.

Check out Addie’s outcomes:

• 15 workflows mapped across every service
• 101 workflow steps total
  • 87 automated | 14 manual
• 86.1% automation rate
• 5,707 workflow steps executed automatically each year
• An estimated 739 hours a year handled automatically (about 92 workdays)
• About $18,467 a year in assistant time reclaimed, at $25 an hour
• 311% return on investment
  For every $1 invested, Addie gets about $3.11 back in assistant time.

That’s half a year of admin time transformed into creativity, growth, and actual rest.

Here’s what her system includes:

• 15 Dubsado workflows covering every stationery service: custom invitations, semi-custom collections, and day-of stationery.
• 25 email templates, 15 form templates, and 2 schedulers, each built for clarity, automation, and brand voice alignment.
• Automated proof approvals, proposal follow-ups, and onboarding, so every client feels cared for without constant check-ins.
• SOP links and embedded tutorials empowering her to update or train future team members easily.

Visual Peek: A Look Inside the Setup

Want to see how those workflows come to life?
Here’s a glimpse of one of the custom Dubsado form designs built for Little Ivy Paper Goods: polished, on-brand, and perfectly aligned with her stationery aesthetic.

This wasn’t a cookie-cutter setup. It was an automated Dubsado setup built specifically for stationery designers: elegant, efficient, and built to scale.

What That Means:
Her client experience now runs like clockwork from first inquiry to final keepsake delivery, without compromising the artistry that makes her work unforgettable.

Results Summary

This Dubsado setup didn’t just organize Addie’s business. It completely redefined it.
Her systems now do the heavy lifting, while she stays focused on design, clients, and creative growth.

She now runs every inquiry, booking, and proof approval on autopilot, freeing up over 700 hours per year to focus on design, creativity, and growth.

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Related case studies and reading

• Case study: Hobart & Haven: Dubsado for wedding stationers
• Case study: SugarPop Productions: Dubsado for photo booths
• Read: Using Dubsado Proposals with Custom Quotes
• Read: Automatic Form Reminders

Thinking about Dubsado for your stationery business?

If you’re a stationery designer, calligrapher, or wedding creative drowning in manual admin, this is what’s possible when your system is built strategically.

• Fewer emails
• Happier clients
• More time for design

Let’s build a Dubsado system that’s as beautiful and efficient as your work.

See the Done-For-You Dubsado Setup