Proof that systems are sexy

From burned out to booked out - these builds did more than organize;
They transformed.

This is what working smarter looks like.


real results
real systems
real results

Make mine pretty!

From portals and login pages to schedulers, forms, and beyond - every visual touchpoint in your system shapes the client experience. System Aesthetic Design brings cohesion, clarity, and polish to the places most people overlook. Whether you're on Dubsado, Moxie, Airtable, or something else entirely, we'll turn your backend into a branded experience that feels just as elevated as the service you deliver.


Built to work and wow.

System Aesthetic Design

How my Clients Rate Me

Strategy & planning

delivery time

overall experience

number of degrees

2

Bachelor's: political science 
 
Master's:
management

I love to...

organize, ANALYZE, & plan

DESIGN W/ BEAUTY & FUNCTION IN MIND 

interact with clients

Dream up Creative solutions

ENVISION THE IDEAL END RESULT

enhancE the client experience

expertise

Form design

process maps & workflows

copywriting

Math

I had the most successful year I have ever had since working with Cait.

happy client

-Erin, Photographer

My Qualifications

EVERYTHING YOU SHOULD KNOW about

airtable
asana
calendly
Clickup
FloDesk

google
showit
slack
trello
Zapier

I can also help with

Real wins. Real workflows. Real businesses built to scale. This is what working smarter looks like.



I've got the receipts, babe.

When SugarPop Productions came to me, their photo booth business was thriving, but their backend was chaos. Together, we built a custom Dubsado setup that automated 85% of their workflows, took about 1,100 hours of admin a year off their plate, and gave Brian the freedom to focus on growth instead of guesswork.

Project Overview:

Industry: Photo Booth

SugarPop Productions: 1,104 hours a year back for a photo booth company | Cait Potter case study

Little Ivy Paper Goods had a beautiful product and a manual process behind it. A custom Dubsado setup for stationers automated 86% of their workflows and gave back more than 700 hours a year.

Project Overview:

Little Ivy Paper Goods: 86% of a stationery studio's steps, now on autopilot | Cait Potter case study

The Party Bar runs balloons, specialty rentals and event decor on a done-for-you Dubsado setup with 12 workflows, plus an Airtable base for rental inventory and a balloon calculator that turns each event into an exact order.

Project Overview:

Industry: Events, Artists

The Party Bar: twelve workflows, an inventory system, and a balloon calculator | Cait Potter case study

How Hobart & Haven automated 88% of their wedding stationery workflow in Dubsado, from quotes and proofs to upsells, and saved $56,000 in labor a year.

Project Overview:

Industry: Stationery

Hobart & Haven: Save the dates, invitations, and day-of, 88% automated | Cait Potter case study

Harmony Baby Concierge recruits, screens and onboards its nannies and newborn care specialists in a separate Dubsado team brand with 7 workflows, from application and interview to background check, agreement and placement.

Project Overview:

Harmony Baby Concierge: Seven workflows that take a nanny from application to placement | Cait Potter case study

From custom workflows to streamlined scheduling, see how Mecca Bar Co. transformed their liquid catering business with Dubsado. Learn tips for creating efficient systems for mobile bar owners.

Project Overview:

Industry: Mobile Bar

Mecca Bar Co: Four bar services, 85% automated, 200+ hours back a year | Cait Potter case study

Harmony Baby Concierge books overnight newborn care, nanny placements and sleep consulting on a done-for-you Dubsado setup with 12 client workflows and more than 100 newborn care package options.

Project Overview:

Harmony Baby Concierge: overnight care for new families, booked without the back and forth | Cait Potter case study

Love + Water Photography, a Maui portrait team, runs inquiries, proposals, associate photographers and booked sessions on a done-for-you Dubsado setup with 10 workflows, with 157 of its 175 client steps running on their own.

Project Overview:

Industry: Photography

Love + Water Photography: 157 of 175 client steps now run on their own | Cait Potter case study

“My time spent inside of Dubsado has been cut down by more than half!”

Project Overview:

Industry: Venue

Mill Pond Estate: A wedding venue booking tours before construction was done | Cait Potter case study

First Fruits Farm, a nonprofit farm fighting hunger in North Carolina, runs speaking, tours, volunteers, harvest requests and sponsorships on a done-for-you Dubsado setup with 9 workflows, 74 steps and 24 mapped emails.

Project Overview:

Industry: Nonprofit

First Fruits Farm: Nine workflows for a farm that feeds its community | Cait Potter case study

“She thought about my setup from both the client and my perspective so our lives will be as easy as possible.”

Project Overview:

Industry: Copywriting

Nikki Trailor: Two currencies, one bold voice, and 336 hours back a year | Cait Potter case study

“Bloody brilliant. Feeling much more confident about maternity leave and letting my business tick over without me needing to be ON IT 24/7.”

Project Overview:

Industry: Artists

Katie Chappell: 95% of client tasks automated before maternity leave | Cait Potter case study

They stopped surviving their systems - and started thriving.

Brittany Hale
BND Consulting

I've been able to develop an incredible client onboarding experience working with Cait. I literally onboarded a new client immediately after we wrapped and they were so impressed.

Nancy Lane
Nancy Lane Interiors

Cait took a heavy burden off my already full plate and helped me implement a system to automate my onboarding process for my business. #priceless

Shannon & Brian Farr
Shannon Farr Photography

Cait is very thorough and knowledgeable! We were doing a lot of things the manual way but she streamlined and automated it all. Has saved us lots of time and it feels so good to have a system.

Your smarter, stronger business starts now.


Want to be The next success story?

Turning hot mess businesses into high-performing machines - and loving every damn minute of it.

xo, Cait

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